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WHAT IS KEYWORD RESEARCH? HOW TO ATTRACT YOUR AUDIENCE ONLINE?

Almost 70% of online activity starts with searches on search engines like Google. In this way, every internet user can find the desired product or service, answers to questions, and other valuable information. A search is performed by typing a phrase or words in the search field. The search engine selects and offers the exact results in which these words or phrases are found. The more relevant the content is to the searched keywords, the higher it ranks, and it is placed on search engines’ first pages and is more visible. Content creators need to research the specific topic and industry to attract their target audience. So, before creating your content, you should do relevant keyword research. It applies to new website creation and online marketing campaigns. The goal of keyword research is to find out what your target audience is searching for online and identify the most relevant keywords so that your content will rank among the top search engine results.

WHY IS KEYWORD RESEARCH SO IMPORTANT?

The vastness of the internet is immeasurable, as is the amount of information found within it. If you want your audience to find your website, whether it’s a business website, an online store, or a blog, you need to develop an SEO (Search engine optimisation) strategy. Keyword research is a crucial part of it. Without knowing your target audience and not knowing what keywords they would use to find the specific content, it is impossible to optimise the website or adapt the content to the needs of your audience. That means only one thing – the target audience will not learn about the specific product or service, company, blog, or another website, and the posted content will “drown” into the depths of the internet.

49% of the time, the most relevant result for a specific keyword or phrase on the first page of Google receives the most attention from online visitors. If that content only appears on the second page, users click on each result less than 1% of the time. To attract the target audience to your website, you need to identify the keywords they are searching for and create content that matches their search intent.

Skrivanek recommends doing keyword research for any online activity, especially for building marketing campaigns or websites. That will help you get to know your customers and audience and discover what information they are looking for. You will also determine what problems or needs your potential customers face and what goods and services they need.

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BENEFITS OF KEYWORD RESEARCH:

SUCCESSFUL SEO

Keyword research is an integral part of SEO. It allows you to discover specific words and phrases that people use when searching for products and services that you offer. By doing effective keyword research, you can create an SEO strategy that will allow you to introduce the best and most relevant words and phrases into your website content. This will boost your website’s position on Google, helping you rank higher for keywords that customers are searching for to find businesses like yours. More specific keywords will attract relevant users and potential customers to your website.

ABILITY TO CREATE GREAT CONTENT

What people search for reflects what interests them. Users use Google as an assistant, advisor, and entertainer. Using keywords allows you to create content that meets your target audience’s needs and answers their questions. Keyword research provides a user-focused content strategy that engages and grows your audience. Great content builds a company’s image, creates credibility and added value, and builds relationships with the audience. It also allows you to provide them with the knowledge they need to move forward in the customer journey to purchase.

INCREASES THE SITE’S POTENTIAL

92.96% of website traffic comes from Google Search, Google Images, or Google Maps. If you want your website to be noticed and visited, users need to be able to find it. The amount of traffic to the site depends on the popularity of the chosen keywords. 0.16% of the top keywords are responsible for 60.67% of searches. Keyword research is essential to determine what is popular in a particular industry to attract as many potential customers as possible.

ABILITY TO OVERTAKE COMPETITORS

All of your competitors are looking for the same customers as you, so it’s crucial to stand out among them and rank higher in the search results. Keyword research allows you to introduce the most relevant terms into your content, thus ranking your site higher on Google, and allowing you to outrank your competitors.

WHO DOES KEYWORD RESEARCH?

Professional keyword research is carried out by SEO specialists using various programmes, search, and selection tools. They allow you to identify both general and short and also specific and long keywords and phrases. Skrivanek’s SEO specialists perform target audience research, determine the most relevant keywords, and help with home page optimisation so that your product or service is visible to your potential clients.

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  • I am a Skrivanek client
  • Google search engine
  • Facebook
  • Twitter
  • LinkedIn
  • Outdoor advertising
  • Trade fair
  • Friends/acquaintances
  • Printed advertising
 

WEBSITE TRANSLATION

Translating websites has never been easier! Our specialists will provide optimal translation and localisation solutions to make sure your website suits the needs and local characteristics of your region or market.

DIGITAL MARKETING CONTENT LOCALISATION

Digital marketing, including websites and thought-out online media campaigns, captures the hearts and minds of your customers with messages in a virtual environment, while social networks allow them to build closer relationships among themselves. The special way of making your product unique can be lost in a mere, classic translation: that’s where marketing content localisation comes to your aid.

GOOGLE ADS AND SEO
TRANSLATIONS

Making your website available in several languages will significantly improve its competitive advantage. Our specialists will localise your website according to the latest SEO principles to make it appear as high as possible in organic searches, as well as adapt keywords for Google Ads advertising to make sure your potential clients can easily find you.

WEBSITE TRANSLATION

Translating websites has never been easier! Our specialists will provide optimal translation and localisation solutions to make sure your website suits the needs and local characteristics of your region or market.

DIGITAL MARKETING CONTENT LOCALISATION

Digital marketing, including websites and thought-out online media campaigns, captures the hearts and minds of your customers with messages in a virtual environment, while social networks allow them to build closer relationships among themselves. The special way of making your product unique can be lost in a mere, classic translation: that’s where marketing content localisation comes to your aid.

GOOGLE ADS AND SEO
TRANSLATIONS

Making your website available in several languages will significantly improve its competitive advantage. Our specialists will localise your website according to the latest SEO principles to make it appear as high as possible in organic searches, as well as adapt keywords for Google Ads advertising to make sure your potential clients can easily find you.